SignalWings: online is not delivering
A site redesign, design system, two lead magnets and a LinkedIn campaign for an IoT startup I co-founded, all built on one idea: a sensor can show online while its data quietly goes missing.
A second discipline
Brand & campaigns
Identity systems, and the campaign sets that carry one message across every placement it has to live in. Different work from the case studies, and the same habit underneath: decide the rules once, then hold them across a dozen constrained formats.
SessionNote: launch and lead-gen funnel
The marketing site, two lead magnets for two stages of the funnel, and the paid set around them, built from the same palette, type and components as the app.
Trickest: agents launch and playbook
Two campaigns for a security-automation platform: a product launch carried from the inbox to every ad slot, and a lead magnet that maps four use cases onto one maturity model.
Customer story, two formats
The same Fortune 500 story told twice: a tall infographic for social and a one-pager for sales, from one set of facts.
LearnUpon: agentic launch and webinar
A launch set and a live webinar campaign designed inside an existing public visual language, as an exercise in working to someone else's system rather than my own.
Tipping Points Live
A launch campaign for a fictional twelve-hour livestream from seven places where the climate is changing in plain sight, and the viewer's guide that turns a banner click into a reminder.