Tipping Points Live
A launch campaign for a fictional twelve-hour livestream from seven places where the climate is changing in plain sight, and the viewer's guide that turns a banner click into a reminder.
- Goal
- Reminder sign-ups before the broadcast
- Audience
- A broad European audience, plus teachers, newsrooms and climate professionals
- Offer
- A free six-page viewer's guide and a calendar reminder
- Channels
- Meta carousel, feed and stories; LinkedIn single image and document ad; display
In the set
- Launch infographic, landscape and portrait
- Route infographic
- Banners for LinkedIn, Meta and Google Display
- Seven stop announcements, 1080 × 1350
- Viewer's guide campaign: Meta and LinkedIn ads, reminder page
The event is invented. Every figure on it is drawn from published climate data, and the campaign exists to see whether a number can carry a message on its own.
