Trickest: agents launch and playbook
Two campaigns for a security-automation platform: a product launch carried from the inbox to every ad slot, and a lead magnet that maps four use cases onto one maturity model.
For Trickest, a security-automation platform.
- Goal
- Demo requests from offensive security teams
- Audience
- Heads of offensive security, red team leads, AppSec and CISOs
- Offer
- From Exposure to Proof, an 8-page playbook with a maturity model and a 30-day plan
- Channels
- LinkedIn prospecting with Lead Gen Forms, Meta retargeting, newsletter, Google Display
In the set
- Launch: newsletter, LinkedIn, Meta, Google Display
- Playbook campaign: LinkedIn single image, carousel, document ad; Meta feed, square, stories
- Playbook landing page
A self-initiated concept, not commissioned. I previously worked at Trickest. Figures are the ones Trickest publishes on trickest.com.
