LearnUpon: agentic launch and webinar
A launch set and a live webinar campaign designed inside an existing public visual language, as an exercise in working to someone else's system rather than my own.
For LearnUpon, an enterprise LMS.
- Goal
- Webinar registrations that turn into demo requests
- Audience
- L&D, enablement and customer education leaders
- Offer
- A free 45-minute live webinar, with a 20-question LMS scorecard for every registrant and a replay after
- Channels
- LinkedIn event and single image, Meta retargeting before and after, three emails
In the set
- Launch: newsletter, LinkedIn, Meta, Google Display
- Webinar: event cover, single images, countdown, carousel
- Meta before and after the date, including replay
- Registration page, confirmation, reminder and replay emails
Unsolicited and unaffiliated. Not commissioned by LearnUpon and not endorsed by them; the product names, figures and customer quotes are theirs, from learnupon.com. Speakers are shown as roles. I worked there between 2019 and 2022, which is why their system is one I can work in.
