SessionNote: launch and lead-gen funnel
The marketing site, two lead magnets for two stages of the funnel, and the paid set around them, built from the same palette, type and components as the app.
For SessionNote, the therapy-practice CRM.
- Goal
- Trial sign-ups from therapists in private practice and group-practice owners
- Audience
- Researching: therapists comparing note formats. Ready: clinicians who want to try it
- Offer
- A free SOAP, DAP or BIRP guide, then a two-minute walkthrough and a 14-day trial
- Channels
- Meta, LinkedIn (including document ads), Google Display, onboarding email
In the set
- Launch kit: landing page, newsletter, LinkedIn, Meta, Google Display
- Lead magnet landing and thank-you page
- Meta set: feed, carousel, stories, link ads
- LinkedIn set: single image, carousel, document ad, group-practice one-pager
- Walkthrough and trial: interactive product walkthrough, ads, three onboarding emails
Everything shown is invented: names, screens and figures. The product is the one in the SeansaNote case study, currently in beta.
