SignalWings: online is not delivering
A site redesign, design system, two lead magnets and a LinkedIn campaign for an IoT startup I co-founded, all built on one idea: a sensor can show online while its data quietly goes missing.
For SignalWings, IoT network monitoring and coverage surveys.
- Goal
- Network-check completions and two-week pilot bookings
- Audience
- Operations, facilities and IoT teams running sensor networks
- Offer
- An 8-question network check with a scored report, and the Silent Failure Field Guide (16-page PDF)
- Channels
- LinkedIn single image, carousel and company page, plus the site itself
In the set
- LinkedIn campaign: three single images, square, vertical, six-card carousel, company cover
- Landing page, redesigned
- Lead magnet: network check, question to scored result
- Design system: delivery scale, colour, type, components, rules
I'm a co-founder and lead product and design. The pigeons are real: some coverage surveys are flown by sensor-carrying birds, which is why the campaign uses one.
